Alec Yaverian is an expert and advisor in data mining and harnessing the power of data – both within companies and in cyberspace. He has 20 years of know-how in digital marketing, customer relation management, and data mining, and has provided services to over 500 businesses in sectors ranging from retail and F&B to major car dealers. An advocate of data driven enterprises, he stresses that ‘data will talk to you if you are willing to listen’.